AGENDA

Day 1 | 14th February 2013

09:00 am-09:30 am - Registration and Exhibition
Registration and Exhibition

09:30 am-10:00 am - Welcome
Welcome Address
- Tarun Rai, President, AIM

10:00 am - 11:00 am - Opening Keynote
Opening Keynote
- Nitin Paranjpe, CEO and Managing Director, Hindustan Unilever Limited

11:00 am - 11:30 am - Networking Break and Exhibition
Networking Break and Exhibition

11:30 AM-12:15 PM - Keynote- Towards the New Business Model
As magazine publishers try to work on sustainable and scalable models that will embrace new revenue streams, Peter Kresiky will share his thoughts on new business models and operating processes and how they may have a very positive impact on the bottom lines of magazine publishers.
- Peter A. Kreisky, Chairman, Kreisky Media Consultancy, USA
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- Maheshwer Peri, Chairman, Pathfinder Publishing India Private Limited (Moderator)

12.15 Noon to 1.15 PM - Panel: Church vs.State- Has the wall between editorial and business breached
This session will explore the new paradigm that is fast gaining currency in all media- the involvement of editors in running viable and profitable organizations has increased of late.Collaborating with the the advertisers and agencies to create newer areas to help advertisers reach out to the right audiences. Is it at the cost of the integrity of the content?
- Indrajit Gupta, Editor, Forbes
- Hormazd Sorabjee, Editor, Autocar India
- Krishna Prasad, Editor in Chief, Outlook
- Khozem Merchant, India Head, Pearson (Moderator)

1.15 PM to 2.15 PM - Lunch, Networking Break and Exhibition
Lunch, Networking Break and Exhibition

2.15 PM to 3.15 PM - Case Study: Developing a Multi-Platform Magazine Media Brand.
This session will examine case studies from publishers on how magazine brands converted themselves to become multi-platform brands, leveraging their brand strength to gain revenues from multiple streams.
- Arnaud Saint-Simon, CEO, Psychologies Group, France
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- Fabrizio d'Angelo, Managing Director, Burda International GmbH & Hubert Burda Media Holding, Germany
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- Anurag Batra, Chairman and Editor-in-Chief, exchange4media group (Moderator)

3.15 PM to 4.14 PM - Panel-2: Proof of Performance- How magazine media engages audiences and delivers too.
Presenting the FIPP report which brought together data and case studies from more than 100 research projects from all around the world, proving how effective advertising with magazine media is. The report also includes, for the first time, studies of magazine brands’ digital editions and tablet apps.
- Chris Llewellyn, President, FIPP (Presenter & Moderator)
Sanoma Media used neuroscientific research methods and fMRI scanning techniques for the research on magazine engagement, called Media Brain.
- Ingrid van der Werf, Sanoma Media, Netherlands
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4.15 PM to 4.45 PM - Networking Break and Exhibition
Networking Break and Exhibition.

4.45 PM to 5.45 PM - Panel: Advertising Creativity and Magazine Media
How are advertisers working with magazine media companies to innovate and engage their target audiences in the most entertaining and effective manner? Advertisers and media owners will discuss how they are working together, and some of the results of their partnerships.
- Sonal Dabral, Chairman and Chief Creative Officer, DDBMudra group
- Josy Paul, Chief Creative Officer & Chairman, BBDO, India
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- Satyaki Ghosh, Director, Consumer Products, L’Oreal India
- Lutz Kothe, Chief General Manager, Marketing and PR, Volkswagen, India
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- Anant Rangaswami, Senior Editor, Firstpost.com (Moderator)

5.45 PM to 6.45 PM - Case Study: Consumers' use of tablets, mobiles and other digital devices: A Review
International trends in consumption of Tablet Editions and interesting case studies on promotion of Digital editions.
- Girish Ramdas, CEO & Co-Founder, Magzter (Presenter & Moderator)
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The MPA’s Tablet Metric Task Force has created measutrakble data that can be used to upsell the reach of magazine brands through tablets. Is there something that we can replicate in India too?

- Michal Galin, E.V.P. Research, GfK Mediamark Research & Intelligence, LLC
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6.45 PM Onwards - Cocktail Reception & Dinner
Networking Coctails and Dinner


Day 2 | 15th February 2013

09:30 AM to 10:30 AM - Guest Speaker
- Manish Tewari, Honourable Minister, Information and Broadcasting, Government of India
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- Aroon Poorie, Editor-in-Chief & Chairman, The India Today Group (Moderator)

10.30 AM to 11.15 AM - Keynote Speaker
Keynote Address
- Nichlos Brett, Managing Director, Magazines, BBC Worldwide, UK
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- Mitrajit Bhattacharya, President & Publisher, Chitralekha Group (Moderator)

11.15 AM to 11.45 AM - Tea and Networking Break and Expo visit
Tea and Networking Break and Expo visit

11:45 AM to 12.45 PM - Panel-4: Licensing
With increasing innovation and newer business models emerging, Do licensors need to reinvent themselves from binding agreements, be flexible and ensure that the licensing relationship can monetise newer business models?
- Sandra Gotelli, International Publisher and Head of Licensing, Mondadori
- Mala Sekhri, Chief Operating Officer, Lifestyle Magazines and Music Today, India Today
- Joanna Alexandre, Head of Licensing and Syndication, The Immediate Media Company
- Indranil Roy, President, Outlook Group
- Xavier Collaco, President, Media Transasia India Ltd (Moderator)

12.45 PM to 1.30 PM - Case Study - What India can learn from world?
International publishers working in multiple countries spill the beans on where we lack and how we can crack the code to our advantage.
- Dr Stefan Gneuss, COO Gruner + Jahr International
- Maheshwer Peri, Chairman, Pathfinder Publishing (Moderator)

01:30 PM to 02:30 PM - Lunch, Networking Break and Exhibition
Lunch, Networking Break and Exhibition

02.30 PM to 3.30 PM - Panel: The State of Digital Publishing - challenges and opportunities
The Progress of Digital Publishing, the new changes that we should be prepared for, the challenges and the huge opportunities that digital publishing has to offer.
- Umang Bedi, Managing Director, South Asia, Adobe
- Kirthiga Reddy, Director, Online Operations and Head, Office India, Facebook
- Punitha Arumugam, Director - Agency Business, Google India
- Pradeep Gupta, Chairman and Managing Director, CyberMedia (Moderator)

3.30 PM to 4.15 PM- Merchandising from a magazine brand
Increasingly, new merchandise sold under a magazine brand's name are contributing to the revenues of magazine publishers
- Mike Lovell, International Director, Licensing, Meredith
- R Rajmohan, Publisher, OPEN Media (Moderator)

4.15 PM to 4.45 PM - Networking Break and Exhibitions
Networking Break and Exhibition

4.45 PM to 5.30 PM - Panel: ROI from Magazine Media
With the highest engagement levels, how effective is magazine as a medium and how can it be leveraged better
- Sam Balsara, Chairman and Managing Director, Madison World
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- CVL Srinivas, CEO, South Asia, groupm
- Ambika Sirivastava, Chairperson, ZenithOptimedia and Vivaki Exchange
- Ashish Bhasin, Chairman India & CEO South East Asia, Aegis Group plc
- Tarun Rai, CEO, Worldwide Media (Moderator)

5.30 PM to 6.15 PM - Panel: Power CEO Session
International and Indian publishers speak on the new challenges and opportunities
- Stefano De Alessandri, Chairman and Managing Director, Mondadori International
- Dr Stefan Gneuss, COO Gruner + Jahr International
- Ashish Bagga, Group CEO, India Today
- Paresh Nath, Chairman, Delhi Press Group
- Tarun Rai, CEO, Worldwide Media
- Chris Llewellyn, President, FIPP (Moderator)
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6.15 PM to 6.30 PM - Vote of Thanks
Closing and Vote of Thanks
- R Rajmohan, General Secretary, AIM